Sweet Pralines bubbling in an old copper pot. The click-clack of a horse-drawn carriage on a cobblestone street. Jazz drifting from an ancient doorway. The rich taste of gumbo. The first bite of a hot, fresh beignet. The smell of sweet pralines still warm from the kitchen. These are the sights, sounds and flavors that make up New Orleans. This is what the founders of Aunt Sally's® Pralines wanted to share with the world.
Aunt Sally’s is the authentic purveyor of all things New Orleans since 1935. We are proud to say our specialty is in creating our delicious, hand poured Creole pralines.
Aunt Sally’s family tree is based in the New Orleans’ French Creole community. Husband and wife Pierre E. Bagur and Diane Jacquet, along with the help of their four children, launched the business in 1935 that evolved into the brand, retail stores, mail order, and wholesale divisions people love and know today.
The third and fourth generations of the Bagur family are dedicated to carrying out Pierre and Diane's dream. It is our home, our past, our future and the heart and soul of what we do. We proudly share our unique delicacy and deep roots with every person who wants to experience what we love and cherish-the most heavenly pralines you will ever taste.
Part of what makes Aunt Sally’s so special is the closely guarded recipe for pralines, passed down through four generations of our family, and the dedication of our praline makers, who bring their skill and artistry to every batch of hand poured pralines.
We make a variety of pralines, hand crafted with the finest locally sourced ingredients, when possible, and slowly cooked in old fashioned copper pots.
Aunt Sally’s has two convenient locations in New Orleans. Our newest store, along the streetcar line at 750 St. Charles Ave., designed with the charm of old New Orleans in a restored 1920’s building, is located in the rapidly developing Lafayette Square and Arts District neighborhood.
Our other, and much beloved location, is in the French Quarter at 810 Decatur Street, in the Historic French Market. The Decatur Street store highlights our history, and showcases our pralines and New Orleans merchandise to the millions of people who visit the French Quarter each year.
Aunt Sally’s journey over the past 80 years is a story rich in family ingenuity, business savvy, New Orleans history, and southern hospitality.
Aunt Sally’s has evolved from a small retail store to a modern, multi-million dollar business in a state-of-the-art, 21st century facility, making the same wondrous products we always have in the many years of our history. Reflecting the unique cultural identity of New Orleans, Aunt Sally’s Pralines carries on the family tradition of making the highest quality confections.
New Orleans style pralines originated in 18th century France, thanks to the sweet-tooth French Marshal and Diplomat Cesar du Plessis-Praslin (pronounced prah-lin). His chef, Clement Lassagne, invented a recipe that included sugar-coating almonds. He named the confection a "praline," after Marshal Praslin. Today, the word "praline" is common throughout France and Belgium to describe any confection made with nuts.
In the days of sailing vessels, when news and fashion took months to travel from Paris to New Orleans, a southern gentleman made business trips to Paris and returned with some of these delicious pralines, which he presented to the head cook of his plantation. By virtue of her excellent cooking, she prepared a confection that has lived through the ages.
Instead of almonds, she used a Louisiana nut called a pecan (pronounced "peakon") and sugar made from Louisiana sugar cane. Instead of one nut she used a handful of pecans for good measure. In his historical writings of early Louisiana, eighteenth century historian Le Page du Pratz praised the pecan and its use in "the praline, one of the delicacies of New Orleans."
During the mid-1800's, Entrepreneurial black women in New Orleans, who had very few opportunities to make extra money for their families, realized the popularity of the praline and found considerable success selling them on the streets, thus making the Praline synonymous with New Orleans and a delicious candy loved by everyone.
Which is the correct pronunciation of these delicate crispy, creamy treats? While the recipes vary from creamy to chewy and everything in between, pralines are now known throughout the South from Georgia to Texas. We at Aunt Sally's understand that your momma had a pretty good recipe, however ours are made the traditional Creole way and are available anytime you feel the urge to satisfy your sweet-tooth with a taste of the old South. As to the correct pronunciation, in New Orleans we never ever say "pray-leen," but you can say whatever you like as long as you say "Aunt Sally's" first!